Superior Products Matter #

We live in a world of mediocrity. The products we buy, the food we eat, the services we receive, and the entertainment we consume – almost all of it is just meh. “Everything is average, bland, and boring.” Kurt Cobain said this in the early nineties, and it hasn’t changed. Mediocrity is exhausting.

When we encounter something vastly better we become ravenous fans. We can’t get enough of it, stop raving about it, and constantly recommend it to everyone we know. Superiority is rare, even more so today.

When you build something, why not strive to make it vastly better? You are already doing the work; so make it great.

Build what matters.